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Phone: (940) 591-9007
Toll Free: (877) 305-4774

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515 South Carroll Boulevard,
Denton, TX 76201

About Us

Based in the heart of Denton, TX, Grunden Financial Advisory, Inc. is rooted in a fiduciary approach to financial planning. We integrate our evidence-based approach to investing with deep care and dedication to each client we serve.

Your CERTIFIED FINANCIAL PLANNER™ in Denton, TX

We are committed to the power of informed decision-making and personalized financial strategies. Our mission is to empower our clients to achieve their financial goals through knowledgeable advice, in-depth planning, and a steadfast commitment to excellence in everything we do.

Founded by a 50-year financial industry veteran, Ricky Grunden. Ricky has witnessed the evolution of the investment landscape, the transformation of client-advisor relationships, and the shifting values surrounding wealth and legacy. His journey is a testament to his tenacity and expertise and a reflection of the dynamic nature of financial advisory services. Ricky has carried this learning throughout his career and launched Grunden Financial Advisory, Inc. in 2001,  where he has led the organization to focus on building lifelong relationships with our clients based on trust and dedication and acting as trusted confidants and advisors throughout their financial journeys. 

With Grunden, clients can find peace of mind knowing that their wealth is purposeful and secure, guiding them toward their goals with confidence and clarity.

Our Values

We are committed to embodying the following values in our interactions with clients, colleagues, and the broader community. These core values distinctly characterize the Grunden approach.

Grunden Finncial Advisory, based in the heart of Denton, TX. Parents walking alongside child balancing on felled tree trunk.

fee based financial advisors

Meet the Team

We invite you to meet the team behind Grunden Financial Advisory, Inc. Our professionals are passionate about upholding the values that make our firm unique. Get to know the individuals dedicated to helping you achieve your financial goals and see firsthand how our values drive our success.

The Grunden Financial Advisory team members photos.